Hold the phone – love letters are the key to your dates heart

While most people now type sweet nothings, rather than physically writing them, reverting to past traditions could be the sure-fire way to get your lover’s attention.

A study conducted by RSVP and Pilot Pen Australia found that writing down your feelings by hand can help resolve arguments, strengthen your relationships and could even score you a date.

The survey of more than 1260 Australians reveals that 85% of people say that writing down their feelings helps them feel clearer and calmer with 55% saying it helped them kiss and make up after an argument.

“Taking the time to reflect inwardly and then picking up a pen to write your feelings down can be incredibly powerful for yourself and your relationships, helping you move through difficulties onto better times,” says John Aiken, psychologist and dating and relationship expert.

While technology is the main way in which people chose to communicate now, many still find value in the written word with 80% of survey respondents saying they had hand written a love letter and an overwhelming 90% said they believed there was still a place for the love letter today.

This trend also extends to the most romantic day of the year, with 77% of people saying they write and send cards on Valentine’s Day.

“It seems pen power still has an important place when it comes to expressing love and appreciation, which in this day and age, is heart-warming to see,” Aiken says.

Marketing manager for Pilot Pen Australia, Barbara Oliver, said that this trend can be seen through the sales of pen, particularly of fountain pens and inks, which she notes are increasing.

“We have seen a 200% increase in sales of our prestige range of fountain pens and inks in the last twelve months. Research reveals this is part of a global trend which suggests an increasing need to communicate beyond the keyboard as part of a general backlash against technology,” she says.

“The resurgence in pen sales, together with the RSVP/Pilot Pen survey results, certainly suggests that the love letter is alive and well.”

Aiken adds that the beauty of a hand-written love letter is that it can be kept and cherished to maintain long lasting, heart-warming memories of your love that can be re-visited for many years to come.

This was supported by the survey findings which showed that 45% of respondents had kept love letters from previous partners; 45% said that love letters are romantic, with just 6% saying they were ‘ancient history’. 54% said that writing a love letter shows that you have taken the time to think about your loved one with 25% saying it was a lovely way to communicate your feelings.

An overwhelming 83% of survey respondents said that a hand-written invitation would be the most romantic way to be asked out on a date, compared to a text message (15%).

“It may seem that everyone is using emojis and gifs to communicate their feelings today, but if you really want to win someone over, the key may be putting down the phone and picking up a pen,” Dave Heysen CEO of RSVP explained.

“The adage rings true when it comes to love – the pen is mightier than the sword, or the text,” he adds.

When it comes to Valentine’s Day, it seems that many Aussies are romantics at heart: 75% of respondents said they buy their partner a Valentine’s present when in a relationship. Flowers are the most preferred gift (35%), followed by dinner for two (22%). The most romantic gift was considered to be a surprise weekend away (41%) followed by a beautiful hand written love letter (28%).

“It’s great to see that so many people still love to celebrate Valentine’s Day - it can be a great opportunity to make a romantic gesture that can keep the connection going between you and your partner, or demonstrate your feelings towards a potential partner,” Aiken explained.

When asked what is the most important factor in building and maintaining a great relationship, communication came out tops (62%), followed by trust (25%), with romance ranking at just 4%.

“Communication is essential for a great relationship and from here, everything follows, including romance. This Valentine’s Day, it might be worth picking up a pen and expressing how much you care – you never know where it might lead,” added Aiken.

If you would like to write a love letter but are afraid of making a mistake, then opt for a Frixion pen which contains erasable ink.

“You can rub it out and start again, and your loved one will never know you made a mistake.” outlines Oliver.

For further information on Frixion, visit: www.pilotpen.com.au.

Key study findings:

  • 80% of respondents said that they had hand written a love letter

  • 90% believe there is still a place for the love letter today

  • 77% of people write and send cards on Valentine’s Day

  • Sales of prestige fountain pens have increased by 200% in 12 months (Pilot pen Australia figures)

  • 45% said they had kept love letters from previous partners

  • 45% said that love letters are romantic

  • Just 6% said love letters were ‘ancient history’.

  • 83% said a written invitation is the most romantic way to be asked on a date

If you want any further information about this study, please contact Deborah Ivison via t: 0412 007 202; e: deb@baypr.com.au

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