RSVP, Australia’s largest and oldest online dating site, has just released its latest TV advertising campaign, highlighting how each week thousands of Australians start their next dating chapter with the site. The three-part campaign, airing on television this month, shows the benefits of RSVP’s advanced matching algorithm to guide members in their dating journey, matching singles who share similar interests and passions.
“With this campaign, we have tried to highlight that an RSVP first date should feel comfortable because you know the important things about your potential partner. Using the RSVP site or app isn’t just about a simple swipe, there’s a lot more science involved, which sees RSVP taking historical success data and applying it to your ideal partner criteria,” says Jenny Romero – Marketing Executive at RSVP.
“It’s not all science and no romance; however, we wanted to show that the algorithm doesn’t take away that first date spark, rather it gives a sense of familiarity – so you can turn the page of your dating next chapter confidently,” she added.
As Australia’s premier dating site, the company doesn’t just want to help people find quality dates, it also supports local musicians. Featured in the campaign is independent Australian artist Banoffee aka Martha Brown, who is currently touring in the US with Charlie XCX and Taylor Swift.
“Our aim with this creative was to demonstrate the changing face of online dating. The past decade has seen an enormous shift in who is finding love online, and we wanted a modern track to be the backdrop to this,” said Dave Heysen CEO of RSVP.
“We didn’t just want the music to be modern; it was also important for the people featured to highlight the types of people now using RSVP,” he added.
The ads were shot in Kensington Street, Chippendale, Surry Hills and Centennial Park, Sydney. The campaign will run across TV, both free-to-air and paid and digital channels.
The TVCs were created by Winc-ads, and can be viewed here:
CEO: Dave Heysen
Marketing Executive: Jenny Romero
Creative Director: Yuka Graham
Production Partner: Winc-ads
Director: Nicole Omodei
DOP: Emilio Abbonizio ACS
Audio/ Music: Banoffee – With Her (Chad Valley Remix)
Musical Supervision: Jessica Moore – Level Two Music
For more information please contact RSVP via firstname.lastname@example.org.